Patron Profiler software was created as a result of helping restaurants run promotions in the Dallas area. We began to realize that most restaurants have no idea who their patrons are.  I reaffirmed this belief one night while leaving one of my favorite bars where I had just spent about $85 on cocktails.  Before I crossed the street to meet some friends at another bar,  I popped into my car in the bars parking lot to get a cigar.  As I was leaving the parking lot, the owner of this bar cursed me and called me worse than a loser for parking in his lot and walking across the street to another bar.    I surprised this owner by calling him by name and  pulling out my just paid receipt.  I handed him a PickaRestaurant.com card and told him that I'm getting my friends at the bar across to bring them bar to his bar.  His embarrassment was apparent.  My ego was bruised a bit for not being known by this owner.  The next day I collected receipts from the last 10 years of money spent at this favorite hangout.  I was embarrassed that these receipts amounted to more $18,000, much more than the value of my several year old BMW which I still drive today  I then stopped by to lectured this owner that he had no ideas who is good clients are, and that there are ways to better keep tract of patrons and increase business.  I was hired almost on the spot. 

     We started by offering dinner for two, once a month if his patrons dropped their card in a fish bowl as they left the club.  In a few months we collected over 3000 email addresses and that allowed this owner to begin promoting within his current customer base and save $1000's in traditional media costs.  We also identified corporate contacts that we thought might hold Holiday parties and sent out direct mail pieces and gift certificates to them.  In a short time, they were running their own promotions and barely needed traditional media.  It was another successful implementation of me empowering my clients to become self sufficient.

     PickaRestaurant.com offers the most complete guide to restaurants from fast food to fine dining. We have helped diners locate restaurants worldwide since 2000, serving over 3.6 million visitors over 38 million restaurant related web pages, just in 2005. We also offer content covering diet and exercise, food and wine pairing, travel, romance, etiquette, and chef recipes from the finest restaurants. We have created a restaurant directory serving both the business travelers and the local diner.  Our site offers your restaurant exposure to the incremental business, which can be gained from reaching affluent business travelers and local diners.  We are a low cost solution to get you started in your interactive marketing.

bon appetite